In this day and age, it is very common for people to start their own businesses. Many do understand that in order to earn a lot, they must continuously hustle in improving their products and craft.
But a big question remains, “What makes a brand successful nowadays?” Is it the quality of the products? The aesthetic of the brand itself? Or maybe the hype surrounding it?
Well, you are all in luck because we will be mentioning a couple of well-known brands that set perfect examples of what makes a business thrive in the competitive market we have today.
Here are some brands owned by international household names and the reasons behind their success.
Rare Beauty by Selena Gomez
This makeup brand has everything one can ask for. From foundations and concealers to eyeliners and lipsticks; Rare Beauty has got you covered! This brand has had some hits and misses, but truly lives up to the advocacy it is trying to promote. What makes this business stand out more than its aesthetically pleasing packaging and breathable formulas, is the brand’s advocacy. Rare Beauty is all about breaking down unrealistic beauty standards and encouraging people to be who they are and to embrace their uniqueness. The brand’s website mentions that its mission is to help everyone celebrate their individuality by redefining what beautiful means. “Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect. I just want to be me,” said Gomez. Now that is what one calls being a beauty inside and out.
Drew House by Justin Bieber
If there is a brand that is known to be one of the most eccentric and mysterious in the industry, it definitely is this one. Drew House is known for its take on street style, resembling that of Bieber’s personal taste in apparel. His clothing line is quite expensive, but this is because it is gender-fluid and ethically made. Its products include, but are not limited to: tees, sweatshirts, sweatpants, even surgical masks. Talk about being versatile. The brand also promotes inclusivity and a sense of community. “Drew House is a place where you can be yourself and feel loved, safe, encouraged, and valued,” said Bieber. Such a great message from one of the most influential stars of our time.
Fenty Beauty by Rihanna
How can one not love Queen Riri? Moreover, how can you not love her makeup line, Fenty Beauty? This brand generated an estimated 570 million dollars in 2018; and is growing to be a staple in the industry. Besides receiving praise from the beauty community for having high-quality makeup and injecting her fierce and fun personality into the brand, she was also highly commended for making her products inclusive to all skin tones. This was a big deal because exclusivity and racial insensitivity have been a problem in the industry for the longest time, and Fenty Beauty was one of the first brands to have something in store for everyone. In addition to its advocacy for inclusivity, the brand also pushes for sustainability and promotes Earth-conscious steps to achieve this goal. “Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. That’s the real reason I made this line,” said Rihanna. We love an inclusive and environmentally-conscious queen!
Looking at all these celebs’ brands, I think we can conclude that what makes a business thrive more than anything is having an advocacy and a higher purpose to what it does and the products it sells. People today, especially Millennials and those from Gen Z, look into the advocacy of a business before purchasing from them. Ethics, purpose, and beliefs all play a huge role in a brand’s success today. For the future business owners and entrepreneurs out there, remember that more than creating products and innovations for profit, you should create mainly because you have a vision; and that vision must contribute a positive change in society.