Recent years have seen the retail market dominated by online shopping. The advent of smartphones has only cultivated further our inclination to buying things online. Since the mid-2010s, online shopping has become an aggressively rising, leading sector in the retail market. One would suppose that the main appeal of online stores is the ability to purchase without having to physically enter a store, enabling people also to shop outside the window of its operational hours. But that’s not all online stores are good for. Here are some of the online store trends of today.
A number of different business trends have emerged during the pandemic. Many stores have made the difficult switch to ecommerce to cope with the pandemic. Reopened stores have found that, with respect to social distancing, their transactions and storefront should be kept online. More and more small, family operated or run stores selling handmade produce or products are becoming popular on social media. This switch to an online platform entails more than just making an account and actively taking orders. Focus has shifted toward caption making, photographing products or service listings, and online customer service. Most customer interaction will likely take place over the phone or in direct messages through any of the social media platforms. This communication is the new day-to-day situation, and these are tedious tasks, but begets the benefits of reposts, inquiries, and likes.
People are now looking online to get their fix of favorite cuisines, hobby buys, and necessities. A big trend here is that in an effort to safeguard themselves and their customers from the CORONA-19 virus, many online stores have focused on cashless transactions. This makes purchasing both convenient and sanitary. If a customer cannot pay online, many reopened stores have also begun to use courier services to deliver their products or services on a cash on delivery (COD) basis. This also makes for an involved co-beneficial relationship between online stores and courier service companies.
It must be said that there is more to online stores than just the idea that one can buy things from anywhere at any time. Many entrepreneurs see it as an avenue to establish their corporate responsibility and involvement in the community at large. It is a shift from a focus on consumerism to social awareness. This is made doubly relevant in the context of COVID-19 and social distancing practices, where more shoppers are looking through social media feeds rather than racks of physical products. The new culture of online stores certainly pays attention to sustainability, such as recyclability in their packaging, and causes, such as a commitment to zero-waste products, and makes both known through their social media.
COVID-19, more than turning our lives upside down, has made mankind adapt. Social distancing has turned our attention to what we can best represent online, and this in itself represents the direction both commerce and retail is moving toward in the near future. If you have a business in mind, don’t keep it in your head! Instead, put it on the internet.